The takeaways of Grant Cardon’s Unbreakable Challenge-Day 4, Sales

Grant Cardone’s main teaching about sales on day 4 defined sales as money or customers, accompanying commitment.

Sales refer to converting people, enabling you to service, and the critical point in this area is how many people you lead rather than how much money you sell.

Why couldn’t you convert people? Because they needed more confidence to buy your product or service. That is literally a trust issue. Nobody knows why they don’t trust you until they tell you why in communication.