Road to Rich—7 Keys of closing sales from Brain Tracy (vol.5)

1. 90 percent of buying decision comes to bear on 10 percent of product features.

2. What are the key benefits?

3. Excitement is contagious.

4. Everytime you ask a yes question, prospect’s buying temperature goes up.

5. Design a sales presentation.

6. Everybody wants a lower price.

7. Add fresh information to your sales presentation.